So your home's on the market. Now what? Spoiler alert: sticking a sign in the yard and waiting for buyers to magically appear isn't a strategy. It's hope. And hope doesn't sell houses—smart marketing does.

Let's talk about what actually works in Indianapolis IN homes for sale right now.

Professional Photography and Video: Non-Negotiable

You've got about 3 seconds to grab a buyer's attention online. Blurry iPhone photos aren't going to cut it. Professional photos get 118% more online views, and homes with video tours sell faster.

Liz Marks-Strauss, REALTOR BROKER at FC Tucker Company, includes professional photography and video walkthroughs as standard on every listing. "I had a listing in Fishers last month. Within 48 hours of going live with professional drone footage and a video tour, we had 15 showings scheduled. The buyer who made the winning offer said the video sold them before they ever walked in the door."

Strategic Online Advertising

Your home needs to be where buyers are looking—and that's online. Facebook, Instagram, Google, Zillow, Realtor.com—you need visibility across platforms.

 

Liz Marks-Strauss real estate marketing includes targeted social media ads that reach qualified buyers actively searching in your area. Over her 12 years in the business and 400+ homes sold, she's refined what works and what's just noise.

MLS Optimization

Your MLS listing is your home's resume. It needs killer photos, compelling descriptions, and the right keywords so buyers actually find it. Poorly written listings with bad photos get skipped—even if the home is great.

Open Houses and Broker Tours

Yes, open houses still work—especially in hot neighborhoods like Carmel and Noblesville. But they need to be marketed properly, not just a random Saturday afternoon event with balloons.

Email Campaigns to Agent Networks

Experienced agents like Liz Marks-Strauss have databases of active buyers and agent relationships built over years. A well-timed email blast to buyer agents can generate showings before your home even hits the public market.

The Proof Is in the Numbers

Homes marketed with professional photos, video, and social media ads in Indianapolis IN real estate 2025 sell 25% faster and for an average of 5% more. That's not small potatoes—that's serious money in your pocket.

 

With 54 Google 5-star reviews, Liz Marks-Strauss knows what buyers respond to and how to position your home to win.

Contact Liz Marks-Strauss at FC Tucker Company | 317-502-3358 | www.HeyMomImHome.com for a FREE 2025 Market Strategy Session